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Today I changed my signatures, my profiles, and my label to “digital product designer”. It was a move I’d planned for a while, but during what became a day of contemplation for the whole industry, I decided the time was right.

I no longer see sufficient distance between what’s labelled “visual design” and what’s labelled “UX design” to limit my specialism. The rhetoric of designing experiences no longer works for me. For now, this new label encapsulates my desire to work on things that people find valuable (as opposed to things that advertise value elsewhere), whatever the channel.

But no big manifesto; it’s a personal choice. They’re just words. Let’s see where they take me.

Cennydd Bowles