My life as a unicorn

Last year, the UX uniform I’d worn for a decade started to feel like a straightjacket. I wasn’t learning as rapidly as I once did, and my work had plateaued. I felt I was coasting, and falling victim to dangerous nouns like boredom and arrogance.

Read More
Cennydd Bowles
Out of sight?

I’m sure “Great design is invisible” looks fantastic on a crisp Helvetica poster but, like all slogans, it whitewashes complexity.

Read More
Cennydd Bowles
On travel

But this year – and I suppose this is my 2011 retrospective – I’ve visited five continents and spent a quarter of the year overseas. I’ve visited places I always dreamed of and perfected my security choreography: belt, laptop, liquids in under ten seconds.

Read More
Cennydd Bowles
What bugs me about content out

Recently there’s been much talk of “content out”, the idea that web design should be inspired by the qualities of the text and images of a site. It’s a healthy idea, but like any slogan, it is open to misinterpretation.

Read More
Cennydd Bowles
“Why aren’t we converting?”

A friend from a successful e-commerce site got in touch recently. He’s been steadily redesigning the site, with the help of an external design team. I know the company he’s working with. They’re good. But he hadn’t yet seen the bottom-line rewards he’d hoped for, so he asked for my thoughts.

Read More
Cennydd Bowles
Simple harmonic motion

At the point of largest displacement – when you’re deepest in a particular phase – you’re actually at a standstill. Only when swinging from one phase to the other do you reach your top speed.

Read More
Cennydd Bowles
Reflections of the United States

The differences are of course what hit first. Excess everywhere: vehicles, meals, distances, welcomes. Entire lakes and governments frozen solid. March Madness and marching protesters. Water towers emblazoned with logos – small towns as mock corporations.

Read More
Cennydd Bowles
More on IA Summit 2011

The closing plenary speaker has a rare mandate: to pause, take stock, and think deeply about the future of our industry. It’s an opportunity I wouldn’t have otherwise had, and if you gained something from my talk, the organisers should receive their share of the thanks.

Read More
Cennydd Bowles
UX writing retreat

Our mobiles have latched on to the French networks and pushed our clocks onto continental time. An hour lost, an hour gained, it doesn’t matter. Time is unimportant here.

Read More
Cennydd Bowles