Visual Design Essentials is a one-day masterclass for digital designers and professionals. Get practical, candid instruction from someone who’s learned visual design the hard way, then learn by doing, with multiple hands-on challenges and team critique sessions. Optional homework assignments will help you further develop the new skills you’ve learned.


You'll learn and practice

Basics of form
Point, line, surface, volume. Geometric, organic, random forms. Exercise: Point placement, attraction of elements.

Layout and composition
Elements in relation. Symmetry, repetition, and rhythm. Activity in structure. Grouping. Gestalt theory. Page grids, common print grids, responsive digital grids, grid arithmetic. Alignment. Hierarchy and visual weight. Positive and negative space. Exercise: Conveying meaning through layout.

Typography
Anatomy of a typeface. Typeface classification. Type terminology: hinting, kerning, letterspacing, leading. Alignment, hyphenation, measure.  Choosing base fonts. Choose font pairings. Typographic scales. Webfonts in practice. Handling text over images. Exercise: Typography visual sprint, plus critique.

Icon design
Icon vs. index vs. symbol. Resolution and recognition. Icon consistency. Icon design techniques. · Exercise: Icon design, plus critique.

Visual concept
Visual research. Idea generation. Action verbs. Scrapbooking. Mood boards, brand matrices. Connotation and denotation. “Fresh eyes”. Contemporary trends.

Production and practice
Layer management. Exporting multiple resolutions. Producing assets. File formats, compression, and image optimisation. Version control. Useful tools.

Final exercise
Create a full screen mockup from a provided wireframe/sketch. Plus critique.

Homework assignments (optional)


Who should attend?

This workshop is ideal for:

  • user experience and interaction designers looking to move into full-stack product design, or eager to work more effectively with their visual design colleagues;
  • developers, product managers, and other digital professionals looking to learn the key principles and skills of visual design;
  • early-stage visual designers looking to solidify their learning and gain fresh perspectives from an experienced practitioner.

Your instructor

Cennydd Bowles is a recognised authority on digital product design, former design lead at Twitter, and author of the popular book Undercover User Experience Design. Previously a successful UX designer, Cennydd broadened into visual and motion design to offer the full stack of digital product design services. At Twitter, he led several redesign efforts including TweetDeck 3.0 ‘Evo’, putting Twitter “in line with major companies like Apple when it comes to design.” (GigaOm).


Upcoming dates

Public dates will be announced in due course. Interested in me running this workshop for your team or at your conference? Contact me for group rates.


Sample slides

You’ll receive digital copies of not only the full workshop deck, but also an A3-sized reference guide: the ideal cheat sheet!


Sign up for updates

Future locations and dates will be announced in due course. Sign up to hear when the course comes to a city near you.

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Participant feedback


Attendees are required to agree with the Code of Conduct. Refunds and ticket transfers are available on request up to one week before the event. Within one week of the event, no refunds or ticket transfers are available. Cennydd Ltd is registered and incorporated in England and Wales under number 07945946 at The Old Casino, 28 Fourth Avenue, Hove, E Sussex BN3 2PJ.