I’m no longer writing Designing The Future Web. Even after 18 months and 25,000 words, the well of knowledge is filling faster than I can draw from it, and it’s become clear that I can no longer make the sacrifices a book demands.

Here’s something I was taught a few years ago about how to adjust your management approach. 

It is the hybrid designer – not the specialist – who is most in demand, and every capable visual designer has picked up interaction design fundamentals. The specialists’ differentiation and competitive advantage is shrinking. 

Later this month I’ll be joining Twitter as a senior designer, working on the evolution of Twitter’s apps with the London team. It’s Twitter’s first full-time design position in Europe, and as such has huge potential – and undoubtedly some intriguing challenges.

I was going to write a long post, but I think a rough diagram suffices.